Colors

11 Ways to Style Your Home with Viva Magenta - The Pantone Color of 2023

„Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative." — Pantone Color Institute.

Viva Magenta was announced as Pantone's Color of the Year in early December, and we couldn't be more excited to enter into the 'magentaverse.' Viva Magenta is a bold and courageous shade of red whose vigor elicits joy and verve for life. The vibrant hue is rooted in nature and history; it is inspired by the crimson red cochineal dye, one of the most precious, strong, and bright natural dyes the world has known, initially produced by the Aztecs from the cochineal insect.

Viva Magenta drags us out of the virtual world by which we have become consumed, reconnecting us with our primordial strength and sense of what is real. The nuanced shade marries the digital and physical realms. It embodies fierce grace, fuelling us with strength and confidence to take on new challenges while tapping into our sense of compassion and shared humanity. The Pantone Color Institute described Viva Magenta as 'a transformative red tone capable of driving design to create a more positive future.' To that, we say, what better color to kickstart 2023?

What are the Best Ways to Use Viva Magenta in the Home?

The saturated hue encourages experimentation and freedom of self-expression. Maximalists can harness the full potential of Viva Magenta with lacquered walls or statement furniture pieces. Those who prefer a more paired-back and neutral everyday environment can introduce pops of the vibrant color with decorative accessories and textiles. Either way, the Pantone color of the year is packed full of drama and makes a brilliant addition to your home. Here are some ideas for making the most of the majestic shade…

1. Revamp Your Kitchen

Give your kitchen a facelift by painting your kitchen cabinets in Viva Magenta. When used in abundance, the fearless shade infuses a room with electric energy and makes a bold statement. This shade of carmine red perfectly balances warm and cool tones, so it works well in any space. The hue will feel warm and embracing in a small kitchen or bright and invigorating in an ample, light-filled open-plan space.

2. Brighten Up Your Kitchen with Accessories

Coastal Kitchen
C & C Partners Design/Build Firm

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Maypex 24 in. Seat Height Glossy Red Backless Metal Counter Bar Stool with Square Seat and Foot Rest (set of 4 )

Coastal Kitchen

AmeriHome BS24RED Loft Red 24 in. Metal Bar Stool - 2 Piece

Coastal Kitchen

Maypex 24 in. Seat Height Glossy Red Backless Metal Counter Bar Stool with Square Seat and Foot Rest (set of 4 )

Coastal Kitchen

AmeriHome 30 in. Red Metal, Backless, Zinc Plated, Outdoor Use Bar Stool (Set of 2), Red/Red

Coastal Kitchen

RLF Home Granville Cornice Valance Mermaid Green. 3" Rod pocket, 50"W x 17"L

Coastal Kitchen

Zinc Plant Pot Trio & Tray

Coastal Kitchen

Worth Home Products Hardwired Pendant Series 3-Lights Brushed Bronze Mini Chandelier with Clear Shade

Coastal Kitchen

Set of 2 Shaker Dining Chair Wood/Oak - Boraam

Coastal Kitchen

If Viva Magenta kitchen cabinets feel a bit OTT, brighten up your kitchen with vibrant accessories instead. Splashes of Viva Magenta bring this modern white kitchen to life with matching bar stools. The trick is to evenly distribute pops of color throughout the space for a balanced and cohesive look.

3. Bring Wow-Factor to Your Downstairs Loo

Transitional Bathroom
Agnieszka Jakubowicz PHOTOGRAPHY

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OVE Decors Tampa-Pro 23 7/8 in. W x 72 in. H Rectangular Pivot Frameless Corner Shower Enclosure in SN

Transitional Bathroom

Ebern Designs 6" Artificial Foliage Plant in Pot Ceramic/Plastic in White, Size 11.0 H x 10.5 W x 10.5 D in | Wayfair | Home Decor

Transitional Bathroom

J'Adore. J'Adore. J'Adore. J'Adore. (Pink)

Transitional Bathroom

Flat Roman Shade in Sunbrella Canvas - Hot Pink

Transitional Bathroom

2 Peas/Conjunto Diy Design De Strass Armazenar Tigela Para Plantas Suculentas Com Oval Base , Silcio Molde Para Fazer Artstico Decorao , Cristal , Castial Enfeites

Transitional Bathroom

Lyfe Planter 3-Pack

Transitional Bathroom

ORIGINAL Paintings - 10 x 32 -4 Panel- Quadriptych -Small Metallic Abstract - Textured - Silver - Blue - Gold - Red -Skye Taylor Fine art

Transitional Bathroom

Moen Waterhill Vessel Extension Kit in Gray | Wayfair S115NL

Transitional Bathroom

Wow your guests by adding some unexpected pizzazz to your downstairs loo with a Viva Magenta accent wall. As well as being a timeless design feature, accent walls are a cost-effective way to instantly update a space. Here, the accent wall wraps around the corner, adding depth and blurring the architectural boundaries of the small room. Together with the brilliant white of the bathroom fittings, the color feels bright and energizing.

4. Add Style to a Built-In Bookshelf

Contemporary Dining Room
Union Studio

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Italian Woman Eating Spaghetti Poster, 1950, Black and White, Pasta Print, Vintage Photo, Kitchen Wall Art, Dining Room Decor, Pasta Poster

Contemporary Dining Room

The Gathering - Extendable Dining Table Set, Wooden, American Walnut | Transformer Table

Contemporary Dining Room

Asymmetrical bench - bigger version

Contemporary Dining Room

Worldwide Lighting Lyre Collection 5-Light Polished Chrome and Black Crystal Chandelier

Contemporary Dining Room

Add a surprise splash of color to the back of a built-in bookcase or shelving unit. A bold color like Viva Magenta will instantly transform built-ins from background noise into a true focal point. The richness and depth of the shade have the added advantage of making items stand out, providing the perfect platform to showcase your favorite books and collectibles and give them the attention they deserve.

5. Hang Captivating Wall Art

Large Modern Painting
Preethi Arts - Large Original Modern Art

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Duet - Custom Art - 30x30 / Unstretched Canvas

Large Modern Painting

Ivy Bronx Kourosh 72" Console Table Marble / Granite in Gray | 29 H x 72 W x 12 D in | Wayfair

Large Modern Painting

Cardinal Lovely Hand Carved Leather Sofa Set

Large Modern Painting

Nicole Miller Zane Grey/Silver Velvet Tufted Ottoman with Metal Base

Large Modern Painting

Vickerman 4' Artificial Potted Fiddle Tree. In a 5"Lx5"Wx4.5"H base.

Large Modern Painting

Black/Blue/Gray Area Rug - AllModern Mallory Blue Hand Tufted Area Rug in Black/Blue/Gray | Size 96.0 H x 60.0 W x 0.39 D in

Large Modern Painting

Trademark Fine Art 'Deracination Redux' Photographic Print on Wrapped Canvas, Canvas & Fabric in Red/Brown, Size 19" H x 14" W | Wayfair | Home Decor

Large Modern Painting

Sunday Citizen Waffle Lightweight Throw, Granite, Throw Size: 75" x 52"

Large Modern Painting

Artwork is a savvy way to add interest to a space without making drastic, life-changing decisions. It's also a great tool to brighten a space by introducing an accent color, like Viva Magenta. Here, the oversize abstract painting makes a captivating focal point, and the vibrant color creates a striking contrast against the gray monochrome scheme. Soften the impact of the saturated hue by introducing lighter shades of pink or red.

6. Slap it on the Walls

Bohemian Formal Living Room
Noz Design

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Brilliant Poppies Rug

Bohemian Formal Living Room

The Dolly Show - Application Fee

Bohemian Formal Living Room

Chicy Tiki In NYC Art Print - PRINT / 24 x 30

Bohemian Formal Living Room

MODWAY Casper Clear Dining Arm Chair

Bohemian Formal Living Room

MODWAY Clear Flower Dining Side Chair

Bohemian Formal Living Room

Elephant Stool

Bohemian Formal Living Room

Bsd National Supplies Olivia Classic Pink Dining Chairs Set of 2

Bohemian Formal Living Room

Pair of Vintage French Gilt Bronze Electrified Wall Sconces each with 3 Arms, Classic High End French Decorations, Rewired with Sleeves

Bohemian Formal Living Room

Here's another idea for the maximalists amongst you: paint the whole room Viva Magenta! Certainly not one for the color shy, this room is unapologetically loud and audacious. Up the ante by challenging the red shade with furniture and accessories in other equally saturated hues, like this abstract multi-colored rug and ochre velvet chesterfield sofa. Remember, 'more is more' when it comes to maximalist decor, so don't hold back on patterns and whacky accessories.

7. Add Unexpected Drama to the Fifth Wall

Traditional Teen’s Room for Girls
Agnieszka Jakubowicz PHOTOGRAPHY

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"Muted Red and White Faux (Fake) Flat Roman Shade Valance; Arabesque Geometric, Premier Prints; Alyssa  in Scarlet; Size up to 52\" Wide"

Traditional Teen’s Room for Girls

OPEN BOX Tufted Swivel Desk Chair, Polar Bear Ivory

Traditional Teen’s Room for Girls

Linen Euro Pillowcase, tyrian pink - Euro

Traditional Teen’s Room for Girls

Mkhert Funny Colorful Donuts Cute Dessert Doormat Rug Home Decor Floor Mat Bath Mat 30x18 inch, Blue

Traditional Teen’s Room for Girls

Paradise Pillow - Green/Multi - 20" x 20" - Safavieh

Traditional Teen’s Room for Girls

1101Design Sunbrella Lido Indigo Outdoor Corded Throw Pillows (2-Pack)

Traditional Teen’s Room for Girls

"Decorative Rose, Origami Black Bed Pillow 24\"x24\"/26\"x26\", Faux Suede European Pillow Couch Euro Sham Nature Floral - Hot Pink Rose"

Traditional Teen’s Room for Girls

Bet you hadn't seen a Viva Magenta ceiling before now! Most people think laterally with color, but we like to think outside the box. Rather than painting your ceiling a predictable white, why not paint it in a high-contrast color for an unexpected bit of drama? Dark-painted ceilings also drop the ceiling height, generating a cozy and intimate environment, perfect for a living room or bedroom.

8. Take it Underfoot for Some Cozy Glamor

Family Room
3wire Photography

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Wollteppich Lori Dream

Family Room

Sofa with Rolled Arms and Box Cushioned Seat Beige - Benzara

Family Room

Lewis 3 Seater Sofa - Natural

Family Room

Verilux VF01BB1 Natural Spectrum Gooseneck Floor Lamp, Black

Family Room

Rustic Wood End Table with USB Ports,1 Drawer with cup holder

Family Room

Golden Oncidiums - Natural

Family Room

Treasure Within III (Yellow)

Family Room

Dark Brown Pillow Cover, Brown Velvet Cushion Cover, Brown Euro Sham Cover, Livingroom Couch Pillowcase, Solid Brown Lumbar Pillow Cover

Family Room

Feel the electric energy of Viva Magenta under your feet with a vibrant carpet. Rumor has it bright carpets will have a moment in 2023 as vivacious hues come off the walls and onto the floor as underfoot luxury. Maximalists might paint the walls in a contrasting color to the cochineal-colored carpet. Otherwise, keep the walls a neutral and complementary shade and let the floor bring the wow factor. Opt for an oversized rug instead if you don't want to commit to an expensive carpet.

9. Opt for a Half-Painted Wall

Scandinavian Entrance
Think Contemporary

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New York City Shadows: High-Contrast Fine Art Street Photography - Urban Noir Stroll, Unique Wall Decor

Scandinavian Entrance

Americanflat 11x13 Picture Frame in Black - Displays 8x10 With Mat and 11x13 Without Mat (2 Pack)

Scandinavian Entrance

Not only are half-painted walls fun, but they are also a great way to manipulate the architectural boundaries of a space. Here, the two-tone painting technique breaks the tunnel effect in the hallway, stretching the space horizontally and making it appear wider than it is. Painting the bottom half in a darker shade creates the illusion of a higher ceiling and bigger space.

10. Introduce a Velvet Accent Chair

Large Classic Children’s Room
Valerie Grant Interiors

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Oly Studio Willa Bed

Large Classic Children’s Room

Feblilac Solid White Tufted Living Room Carpet Bedroom Mat - 23.6x63 or 60x160cm

Large Classic Children’s Room

Aviator Hot Pink Velvet Pet Bed

Large Classic Children’s Room

Battilo Mustard Yellow Throw Blanket with Tassel, Knitted Yellow Throws for Decor, Breathable Decorative Yellow Blanket Throw for Couch Sofa, 50inchx60", Size:50" x 60"

Large Classic Children’s Room

Jardin Side Chair White - Lacquered mahogany; Linen Drop-In Cushion in Natural (Photo is for reference only, actual color can vary widely from lot to lot) / 37.5 High x 19 Wide x 20.5 Deep

Large Classic Children’s Room

Bungalow 5 Elina Extra Large 6-Drawer Dresser

Large Classic Children’s Room

"SAMPLE Housewife pillowcase made in exclusive Liberty Tana lawn \"Toria Rose\" pink - handmade in the UK"

Large Classic Children’s Room

Toy Chest with Tea Party Design

Large Classic Children’s Room

Viva Magenta is a vivacious color that is perfect for an accent chair. Combine the saturated hue with a sumptuous texture, like velvet, and you have yourself the best cozy, glamorous, empowering, and energizing seat in the house. Rather than buying a new chair, you could re-upholster one you already have, restore a family heirloom, or give a new lease of life to a second-hand find. Velvet is ideal for upholstery because it looks luxurious and is surprisingly hard-wearing.

11. Test it on Textiles

Window Decoration
Will's Decorating

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Rain Water - Pink and Coral - Sample

Window Decoration

Kimono - Fuchsia - Sample

Window Decoration

Thibaut Ming Trail Wallpaper - Green - Memo Sample

Window Decoration

World Menagerie Ardito Upholstered & Wood Bench Linen / Wood in Orange / Gray / Yellow | 19 H x 32 W x 18 D in | Wayfair

Window Decoration

Outta Sight Fuchsia Indoor/Outdoor Decorative Pillow Cover

Window Decoration

Outdoor Mattress Cover**Porch Swing Cover**Daybed Cover**Bed Swing Cover**Bolster Cover**Pillow Cover**Mattress Cover

Window Decoration

Build your color confidence with a Viva Magenta cushion and throw. Small accessories like these can easily be swapped out and moved around, so you can decide how much color you want. It also gives you time to live with the vibrant hue and evaluate what effect it has on you. As the color grows on you (which we're sure it will), you can take it onto furniture (via paint or upholstery) or a window treatment. Look for patterns that feature the color if you'd prefer to keep it as an accent color instead of making it the primary hue.

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